• Experience

    Xavier University of Louisiana

    Division of Social & Behavioral Sciences

    Communications Specialist/Administrative Assistant

    April 2015 - Present

    Responsible for maitenance of the DSBS website, social media and general communications for the Division.

    Beuerman Miller Fitzgerald

    Junior Account Executive

    March 2013 - May 2014

    Provided Public Relations services for various clients. Duties include media monitoring, media databases, press release writing, developing social media strategy. Clients include Chevron (Gulf of Mexico), Tabasco, Cirque Du Soleil, Tipitina's Foundation, Louisiana Philharmonic Orchestra, Gulf Oyster Industry Council, Plaquemines Parish Tourism, New Orleans Redevelopment Authority, Algiers Development District, The Patrick F. Taylor Foundation, and Cafe Reconcile.

    Tales of the Cocktail

    Spirited Awards® Co- Producer

    2012 - 2013

    Co-produced the 7th Annual Spirited Awards®, the premiere awards show recognizing the year’s best bars, bartenders and cocktail experts


    Assisted in the planning and implementation of all event details for the Spirited Awards® and Tales of the Cocktail

    Beuerman Miller Fitzgerald

    Public Relations Intern

    September 2011 - January 2013

    Provided Public Relations services for various clients. Duties include media databases, press release writing, social media, etc.

    New Orleans Convention Bureau

    Public Relations and Communications Intern

    July 2009 - May 2010

    Responsible for writing press releases,media alerts, and social media copy to promote conventions visiting the city of New Orleans.Conducted media research on the city of New Orleans and the public's perception of the city as a travel destination. Proofread and edited various documents for my team members before it was released to the public. Prepared media kits and packets for media rooms during conventions and for visiting International and National journalists. Worked with other team members to handle crisis communication as it related to the city of New Orleans. Assisted other team members with promoting New Orleans as a premier travel and meeting destination.

    Rehage Entertainment

    Sponsorship Intern

    May 2009 - July 2009

    Worked as a liaison between two sponsors (Southwest Airlines & MasterCard) and the Essence Music Festival and Rehage Entertainment. Helped these two companies implement and execute their activations on convention center floor throughout the entire festival which allowed the sponsors to reach thousands of potential customers.

    Xavier University of Louisiana

    PR Campaign - The Wright Place

    January 2009 - May 2009

    Launched a Public Relations Campaign for the Re-opening of a local event space. Along with my other classmates, we started our own Public Relations agency and proposed an extensive public relations campaign to our client, The Wright Place. The campaign included media kits, press releases, promotional videos, brochures, neighborhood mail marketing, and a website. Implemented an open house and invited potential customers to visit the space and speak with the owners in hopes of booking new business and garnering a positive perception in the community.

    Xavier University of Louisiana

    Save Wesley United Fundraising Campaign

    September 2008 - May 2009

    Responsible for creating a campaign to raise funds to rebuild Wesley United Methodist Church in New Orleans, LA., that was a building on the decline and was further damaged by Hurricane Katrina. I specifically was charged with building the original website and adding content in order to garner donations to help rebuild Wesley United. Over one million dollars has been raised to date.

    Department of Social Services

    State of Louisiana

    Recruitment Intern

    August 2007 - December 2007

    Assisted in recruiting adults to become foster or adoptive parents. Assembled biographies and other pertinent information that best described children who were ready to be adopted in an attempt to attract the best parents. Helped to plan, implement and execute information sessions, Match Parties, and National Adoption Day activities. Wrote weekly "Home of my Own" articles for The Times Picayune, to also attract potential adoptive parents.

    Xavier University of Louisiana

    Class of 2009

    Publicity Co-Chair

    August 2006 - May 2007

    Responsible for publicizing all events and notifying all members of pertinent information. Served as a member of the Class of 2009 Executive Board and the Student Government Association. Helped to research,plan and implement all events and activities.


  • Education

    University of New Orleans

    Master of Science

    Hospitality & Tourism Management

    2011 - 2013

    Activities: Professional Convention Managers Association Meeting Professionals International

    Xavier University of Louisiana

    Bachelor of Arts

    Mass Communications -Public Relations

    Minor: Art 

    2005 - 2009

    Activities: Peer Dean Association, XU LEADS, Campus Ministry, Class of 2009 Executive Board, Xavier Herald Staff Reporter,Mobilization at Xavier Volunteer, Xavier University ESSENCE Music Festival Intern

  • Skills

    Public Relations

    Social Media Strategy & Implementation

    Copy Editing

    Email Marketing

    Video Editing

    Website Content Management

    Adobe Creative Suite

    Microsoft Office

  • Portfolio

    Shandrell has had the pleasure of working with some of the world's and region's most-recognized brands. Here is a snapshot into some of her work:

    Cirque Du Soleil 




    Media placements and relations for the world renowned company, Cirque Du Soleil and it's show Quidam. 

    See below:

    I am a TOPS grad Campaign

    Patrick F. Taylor Foundation



    Combining several social media platforms, the I am a TOPS grad campaign was used to create a community of college graduates who received the TOPS scholarship from the State of Louisiana.

    7th Annual Spirted Awards 

    Tales of the Cocktail



    Affectionately called the Grammy's of the Cocktail industry, the Spirited Awards brings together and recognizes the year’s best bars, bartenders and cocktail experts. Shandrell co-produced the 7th annual event in 2013.

  • Featured Media Placements

    Cirque Du Soliel 


    March 2013

    Cirque Du Soliel 


    March 2013

    Patrick McGuire and Jessica LeBoeuf join Hal Clark on FM98 WYLD's Sunday Journal radio show to discuss the upcoming

    Cirque Du Soleil show, Quidam in New Orleans

    Cirque Du Soliel 


    March 2013

    Watch as Patrick McGuire, star of the Cirque du Soleil show Quidam, fights the wind and bright sunlight to demonstrate his juggling skills in Jackson Square -- including his first-ever experience manipulating mirlitons.

    Interview and video by Doug MacCash of Times- Picayune| NOLA.com

    Cirque Du Soliel 


    March 2013

    Ghislain Ramage, a performer with Cirque du Soleil's Quidam, talks about the art of the Cyr wheel.

    Interview and video by Doug MacCash of Times- Picayune| NOLA.com

    Cirque Du Soliel 


    March 2013

    The New Orleans Advocate's Arts & Entertainment magazine, Beaucoup showcased Cirque Du Soleil's Quidam as it's cover story.

    Cirque Du Soliel 


    March 2013

    Patrick McGuire speaks with News With A Twist host, LBJ about Quidam's show in New Orleans.

    Cirque Du Soliel 


    March 2013

    WWL Eyewitness Morning News showcases Patrick McGuire's juggling talent live on air.

  • Featured Case Study

    I am a TOPS grad

    Lunchtime Likes Facebook Campaign


    I am a TOPS grad

    Lunchtime Likes Facebook Campaign


    Client Goal

    To create a social media campaign to gain likes on Facebook, gather information and create a database of TOPS graduates.  



    The Lunchtime Likes campaign was conceptualized as a way to involve every four year university in the state of Louisiana in the overall #IamaTOPSgrad campaign. Each university had the opportunity to win $10,000 for their school by simply getting the most likes on their school's picture within a twenty-four hour period.   



    This successful campaign garnered over 2000 new likes to the I am a TOPS grad Facebook page during the month of June 2014, which more than doubled the amount of likes that the page had achieved the four months prior. Northwestern State University in Natchitoches, Louisiana won the contest with 2,312 likes.  

    I am a TOPS grad

    Lunchtime Likes Facebook Campaign


    Every four year university had twenty-four hours to get as many likes as possible in order to win the $10,000 prize.

    I am a TOPS grad

    Lunchtime Likes Facebook Campaign


    Northwestern State University was particularly engaged in this contest by creating graphics to garner more likes on their assigned day. 

  • Freelance Services 

    If you are interested in hiring Shandrell for freelance services in public relations, social media or website development and content management, please submit your inquiry below!

  • Let's Chat




    Greater New Orleans Area