Picture it:
1997. Algiers. New Orleans.
Benjamin Franklin Elementary.
Her: “Shandrell, You’d be great at public relations.”
Me: “What’s that?!”
Ms. Foley was my 4th grade teacher and she spoke life into what I would be when I was just 9 years old. I fought it for years thinking that a different career path may be better for me. But she knew better and it has worked out exactly the way that she said.
My career story all began in 4th grade.
I’m a strategic communicator, brand storyteller, and creative leader with over 17 years of experience helping mission-driven organizations amplify their voice, deepen their impact, and connect authentically with the communities they serve.
From grassroots campaigns to large-scale rallies and culturally relevant events, I’ve led initiatives that not only elevate brand visibility but also inspire action. I specialize in transforming ideas into powerful narratives — bringing strategy, design, and purpose together to build movements, not just moments.
I’ve crafted campaigns that celebrate student success, foster civic engagement, and strengthen public trust. My portfolio spans graphic design, media relations, event production, and digital storytelling — all anchored in a commitment to excellence, creativity, and community.
I believe in work that moves people. Whether I’m shaping a message, producing an event, or building a brand, I approach every project with empathy, vision, and a deep understanding of culture and how it drives movements.
Portfolio
Welcome to my Creative Work portfolio—a curated collection that embodies my passion for storytelling, design, and community engagement.I've had the privilege of crafting narratives that resonate, designing visuals that captivate, and orchestrating events that leave lasting impressions.
Explore the projects below to see how I've blended innovation with intention to bring ideas to life.
Branding
On average, the InspireNOLA brand was seen positively in traditional earned media once every 11 days.
Media Placements
More links:
'Just the best' - Edna Karr boasts powerful, popular marching band | WWLTV
Inspiring a City: How InspireNOLA Charter Schools became a beacon of academic success | WWLTV
Four African-American young men become valedictorians at NOLA Public Schools | WDSU
This isn’t luck. This is dynasty. This is destiny. | Edna Karr 2024 State Championship Hype Video
InspireNOLA announces new online tutoring program
Delta Sigma Theta hosting second-annual social action symposium
View my resume.
Awards & Recognitions
-
The PRSA New Orleans Individual Award of Excellence award recognizes an outstanding public relations professional for their excellent work and dedication to the PR profession. Learn More
-
Xavier University of Louisiana established the “40 Under 40” initiative to recognize and involve accomplished, younger alumni who can actively support and represent the university. These individuals are strongly dedicated to a lasting connection with the institution. The selection process involved a committee of alumni, university staff, and influential figures from various industries. Read More.
-
The LAPCS Charter PROPS Award (Public Relations Opportunities for Positive Storytelling) recognizes an individual, school, or campaign team who excels at positive charter school PR and messaging.