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Social Media Campaign Case Study
The Inspired: The Soul of InspireNOLA" is a collection of portraits and stories that showcases InspireNOLA's greatest asset: it's educators.
The concept: Showcase the educator's that make an impact on InspireNOLA's students every day.
The process: I selected fifteen teachers across our six schools that ranged from a veteran Kindergarten teacher to the charismatic choir director at one of our high schools.
Each educator was interviewed and asked intriguing questions about their educational journey and their thoughts about their students. A photographer was hired to capture the true essence of the educators in their element with my creative direction.
The Execution: For consecutive weeks, a picture and a quote from their interview were shared on Facebook, Twitter, and Instagram to share the educator's story.
Results:
A reach of over 45K with thousands of likes, hundreds of shares and comments across all platforms.